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January, 2010
Dear customer,
Welcome to 2010! What have you planned to achieve this year?
We here in TJConsulting have some amazing ideas about new services and products that will be launched throughout the year. So look out for future newsletters, each containing relevant business news, special offers, free useful tools and invitations to exclusive events!
We are always interested in hearing from you: have you got any questions or comments? Would you like a particular topic to be covered? Just let us know and we will help!
Email campaign re-engangement tips
The average opening rate for most companies is around 21%, so there is still a large group of people who are not opening and reading your email campaigns. You may find that you have one group of highly-engaged subscribers, 50%, and 30% may not have opened an email from you in 6 months or more. If you use third party email software, then you should be able to obtain this data - and I suggest that you take some time to analyse your data to get a handle on your subscribers’ level of activity (or let your VA do it for you).
So what can you do to re-engage this group?
- Remind them of the benefits of being an email subscriber with a re-engagement campaign.
- Ask them what they would like to see in the newsletter.
- Include links from your popular past articles.
- Include a highly visible and strong unsubscribe link.
- Send the email on a different day or time.
- Send a postal mail integrating it with your email message.
- Keep the group segmented and send further targeted messages.
- Repeat the campaign every 6 months
As new people come on board they may be enthusiastic about your communications and brand, but over time fatigue may set in with them too. Know who is engaged and who isn’t, and tailor your messages appropriately for each group.
Internet Marketing Workshop - 15 Feb, London
STILL TIME TO BOOK - CLICK HERE
Walk away with an expert Internet Marketing blueprint for your business which you can self-implement immediately!
You will walk out of this workshop with:
- an entire Internet Marketing blueprint that you can self-implement immediately
- the confidence to use the online tools to enhance your business’s online exposure
- the contacts and information about tools that you may not have heard of before
Over the course of the day, you will learn exactly what you need to do, step-by-step, to self-implement an entire Internet Marketing strategy into your business.
Can you afford to take on staff?
Businesses struggling to recover from the recession will be crippled by a 'blizzard' of Government red tape and taxes that will cost firms £25.6billion over the next four years. Experts at the British Chamber of Commerce warn the costs mean employers will not be able to afford to hire workers - at a time when more than 2.5million Britons are looking for new jobs. David Frost, chamber director general, called for a threeyear ban on new employment laws to help firms cope with 'daunting' extra costs.
The biggest extra bill is from the rise in employer National Insurance contributions, which will go up by one percentage point in April next year. BCC research says this will cost £14billion.
Another big hit will come from the changes to workplace pensions which are due to be introduced from 2012. All employers will have to pay into a pension for their staff, contributing at least three per cent of their salary. This will cost around £4.8billion a year.
Others costs will include the Agency Workers Directive, under which agency workers will get the same rights as permanent staff after 12 weeks.
Read more here.
Free IP Healthcheck
Every business will own some form of intellectual property. It could be the artistic design, shape, technology or brand of your product or process, but do you know how to protect and exploit these intellectual assets?
The IP Healthcheck online tool is free to use and will help you answer these questions. It’s broken down into the four IP elements covering Patents, Trade Marks, Designs and Copyright, as well as advice on Licensing Intellectual Property and managing Confidential Information.
Sincerely yours,
Tamara and James
TJConsulting - Your Virtual Assistant
http://www.tjconsulting.co.uk/ |
