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March, 2010
Dear customer,
Welcome back to our updated and redesigned newsletter. From April there will be 2 different newsletters sent every month - Social Media Tips and VA Tips. If you would only like to receive one of those - please let us know.
Social Media Tips will focus on social networking, blogging, earning a passive income online and link building. Have you got a great story, article or tips to share? Contact us now to become a guest blogger and feature your article in the next edition!
Are you using Your Social Media Profiles Effectively?
There's no escaping it - Social Media (Facebook, Twitter, LinkedIn, etc) is here to stay. Just take a look at how mainstream advertising is changing to include a company's Facebook page or Twitter profile in their marketing strategy. Are you keeping up?
Many businesses struggle to keep social media profiles current. We understand the massive TO DO list every business owner struggles with each day.
It is very important to have an up to date profile across your social media - it makes you look professional, it gets your brand out there and it is one of the building blocks to establishing you as an expert in your business niche. And, we're here to help you.
Announcing... Social Media Virtual Assistant!
Take a look here for all the details. We will work with you to ensure your Facebook, Twitter and LinkedIn Profiles look professional, showcase your business brand and drive valuable traffic back to your website using blogging and social book-marking.
You'll find all the details on how to get started here.
Our clients have received so many business opportunities and valuable website traffic using this one simple strategy alone. So we decided to make it really easy for you too and do it for you. That's right - we do it for you! One less thing on tomorrow's TO DO List!
Find out how we can help you here.
News from the Blog
- Guest post by Simon Wittenberg (V12 PR): Welcome to the world of PR!
- Tips on how to create online promotional videos for your website
- How to get started with social media - in 14 simple steps
- Guest post by Olga Sladeckova (Marketing Resolutions): Increase your sales with Google AdWords!
- And more - click here to view them all!
Benefits of Using a Shopping Cart
If you decided to start selling information products from your website you need to decide on how you are going to automate the delivery of purchases to your customers. Information products offer a good way of converting your knowledge and expertise into products that can be sold online and offline regardless of the amount of hours you work every day. If you are trying to implement the 4-hours-working-week concept – you know that’s something that you need to do as soon as possible. You can then use social media marketing to promote your products.
One option would be to integrate PayPal into your HTML/CSS website. It’s easy and cheap to do. Your payments will be securely processed by PayPal so you don’t need to worry about handling someone else’s card details. However the downside is that every time someone places an order for an ebook or a mp3 recording – you have to go online and send the customer the file or a link to download it. This will take time. And by no means the income, generated from such sales, can be called “passive”.
The other option is to use a shopping cart. Whichever system you are using at the moment to manage your website – WordPress, Joomla, HTML – there is a way to integrate a shopping cart solution. Some are free (like ZenCart), for some you need to pay a regular monthly fee (like 1shoppingcart). However the system will handle the whole purchasing process on your behalf – from listing the products to sending a Thank You message.
The main benefits of a shopping cart over basic PayPal:
- Easier to update – you can add products & categories via an online control panel, image resizing is done for you, download links are automatically created for each product;
- Access it from anywhere – all you need is a web browser;
- Multiple payment methods already integrated – you may be able to use PayPal, Worldpay etc.;
- Automatic email notifications – you get notified of all new orders, your customers receive an automatic thank you message;
- Statistics available online, all in one place;
- You don’t need to have any technical knowledge of how to build a website;
- You can create discounts, multiple purchase offers, use affiliate schemes, send promotional emails to get customers to return and buy again;
- The purchase will get delivered automatically;
- You can create content pages to fully integrate the shopping cart into your site (or make your site as a shopping cart);
- The system will collate customers’ emails, so you can keep in touch and follow up;
- In most systems you can send a newsletter to your customers or integrate it with e-newsletter systems like Aweber, MailChimp or Constant Contact.
So very quickly you will be able to set up and manage your online store. All you need now is to finish off that e-book you were working on for a while.
Free Website Redesign Kit
This free website redesign kit is aimed at those looking to redesign a website. It provides guidance on how to get the most out of a website redesign and what to be aware of when carrying out the process. It includes a video webinar and white paper entitled 'Doing a Website Redesign for Marketing Results'.
Sincerely yours,
Tamara and James
TJConsulting - Your Virtual Assistant
http://www.tjconsulting.co.uk/ |
